ONLINE SUMMIT 2026
000
INITIALIZING BROADCAST STREAM

The future of
marketplaces,
live online.

The conversations from CLAIM Online 2026 are ready to revisit. Explore the discussions, insights and ideas from this year's edition, all available to watch on demand.

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arrow ABOUT CLAIM

The conversations marketplaces need for the future

CLAIM is OLX's flagship conference. We bring together senior leaders, academics and industry voices from across marketplaces, technology and commerce to talk openly about what's changing, what's working and what we're still figuring out.

This edition explored two questions that are becoming harder to ignore: How AI is changing the way we work and lead, and what happens when AI agents enter high-stakes transactions.

Explore the sessions ›
arrow 2026 ONLINE EDITION

One afternoon.
Plenty to talk about.

250+ ATTENDEES
16 SPEAKERS
7 SESSIONS
1 AFTERNOON
arrow WHAT TO EXPECT

Five things
that stood out.

01

AI is changing work.
Human judgement matters more.

As AI takes on more tasks, the challenge shifts to knowing when to delegate, when to question its output and how to develop human skills through mentorship.

02

The next generation needs
a different start.

With entry-level opportunities under pressure, businesses need to rethink how young people gain experience. AI can also help candidates prepare, practise and demonstrate their potential.

03

Using AI doesn't mean trusting it.

People are increasingly comfortable using AI to search and compare, but handing over decisions about a home or car is different. Transparency, control and human oversight remain essential.

04

Marketplaces have a
new responsibility.

As buyers' and sellers' AI agents begin interacting, marketplaces will need to establish the rules that make those exchanges secure, fair and accountable.

05

Agentic AI is already moving into
real products.

OLX demonstrated how Auto IQ, Agentic Selling and DealFinder are helping people source vehicles, list properties and discover relevant deals, with less manual effort.

arrow ABOUT

About OLX Group

Connecting people and businesses through trusted marketplaces for
motors, real estate, jobs and goods

Discover
what we do

Across our brands, OLX combines local marketplace expertise with AI, data and product innovation to make buying, selling, renting, hiring and trading safer, smarter and more convenient.

Our marketplaces cover motors, real estate, jobs and goods, helping millions of people and professional customers find opportunities and move forward with confidence.

Where we
operate

Our well-loved brands offer safe, smart, and convenient trading platforms and services for our customers. Discover who we are and where we operate.

arrow MEET OUR SPEAKERS

Who joined us?

Martin

MARTÍN ALCALÁ RUBÍ

Co-Founder

Zapia

Martín Alcalá Rubí has been building artificial intelligence companies since 2009. He is co-founder and former CEO of Zapia, the AI assistant used by more than eight million people across Latin America. Before Zapia, he co-founded Tryolabs which was acquired by Qubika and MonkeyLearn, which was acquired by Medallia. As Uruguayan entrepreneur and angel investor, he is a member of the Uruguayan government’s AI advisory group and was named one of Forbes Uruguay’s Game Changers in 2025, and Uruguayan Tech Entrepreneur of the year in 2026.

Gertrud Kolb

GERTRUD KOLB

Chief Technology Officer

Scout24 Group

Gertrud Kolb is Chief Technology Officer of Scout24 Group and a member of its Executive Leadership Team. She leads the company's technology strategy across AI, data, architecture and information security, with a focus on building AI-native products and operating models.

With more than 20 years of experience in technology and product leadership, she previously served as CTO at eyeo and held senior technology roles at Axel Springer, including CTO for BILD and WELT's digital brands.

Sam Burman

SAM BURMAN

Global Head of Frontier Tech and Head of AI & Technology Officers, Europe & Africa

Heidrick & Struggles

Sam Burman leads Heidrick & Struggles’ global Frontier Tech practices, spanning Crypto & Digital Assets, Government & Defence Tech, and Health Tech. He also leads the firm’s AI & Technology Officers Practice across Europe and Africa. Sam advises boards and leadership teams at some of the world’s leading technology and digital commerce companies on executive search, AI leadership strategy, and organisational transformation. In the spring, the firm merged its Artificial Intelligence & Data and Cybersecurity practices with its Technology Officers Practice to create an expanded AI & Technology Officers Practice.

Joana de Quintanilha

JOANA DE QUINTANILHA

VP, Principal Analyst

Forrester

Joana de Quintanilha is VP and Principal Analyst at Forrester, specialising in customer experience, digital transformation and brand strategy. Based in Amsterdam, she leads Customer Experience Index research across Europe and advises organisations on improving customer journeys. Before joining Forrester, she led customer experience strategy and research at Elsevier. Earlier in her career, she worked as a financial journalist for Bloomberg, Dow Jones Newswires and The Wall Street Journal.

Agenda Background
arrow AGENDA

What we’re
talking about

One afternoon, two big conversations. From how AI is changing the way we work and lead, to what happens when AI agents start taking part in high-stakes transactions.

27 OCTOBER 2026

When AI enters the workforce:

How is AI changing the way we work and lead - What actually happens to leaders and coworkers within the organisation? This conversation will investigate the impact AI has on the hiring process, talent development and how we lead teams. Using real data, no hype.

Aleksandra Przegalińska
Marta Jakowluk – Moderator

When AI agents enter the deal:

In automotive and real estate sectors, online transactions are impacted by AI advising the buyer and seller. Dealers use AI to maximise profit. Buyers use AI to find the best deal. What happens when these agents meet? Is the outcome fair? Trust, responsibility, and the future of AI-powered transactions.

Gertrud Kolb
Martín Alcalá Rub
Joana de Quintanilha
Andrew Garritty – Moderator
Online Edition Background
Online Edition

There's more
to explore.

From AI and the future of work to trust in agentic transactions,
revisit the discussions that shaped CLAIM Online 2026.

Explore the sessions ›